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Photo Editor is a small but powerful photo editing application.

 Photo Editor is a small but powerful photo editing application.

PhotoRoom is an artificial intelligence (AI) based photo editing app designed for e-commerce vendors and small businesses that lets users create professional product pictures in seconds. It has raised $19 million in funding and has seven million monthly active users.

The app has become particularly popular for its AI tool that lets users automatically remove the background behind objects in their photos and choose another backdrop instead.

PhotoRoom has zeroed in on entrepreneurs, consumers, and small businesses selling objects online — particularly on platforms like eBay, Etsy, Depop, and Poshmark. And it has consequently become the go-to editing app for online sellers looking to elevate their imagery.

With the stratospheric rise in e-commerce, users were looking for a simple photo-editing app that would let them quickly edit a photo in their camera roll, without the steep learning curve that Photoshop requires.

The AI in PhotoRoom enables users to modify photographs in a matter of seconds by using deep learning to identify different objects and elements on a photo. Users can delete the photo background, blur it or replace it with something else entirely. The same technology can be used to retouch images and remove unwanted objects from a picture.

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